Last week, our Business and Media students welcomed Bailey Greetham-Clark from Be Great Fitness, a community-focused health and wellbeing company.
Bailey spent the morning talking about his journey through education and how he left a career in construction at the age of 17 to start his own fitness company and has now helped over 2000 people access free fitness.
In his session, Bailey discussed the power of social media, particularly TikTok, and how crucial it is to stay up to date with trends. He spoke about creating content to suit the demands of a business and explained why having meaningful content is the key to success in today's society. He also discussed the difference between a business brand and a personal brand and how small changes can have a large impact on an audience.
Bailey shared his own experiences and discussed how he has seen increased revenue in all aspects of his business because of this and has encountered more opportunities to collaborate with other creators, which has further contributed to his company's rapid growth. Bailey said: "Business is changing rapidly, and marketing, in particular, is a very serious factor that could potentially bring a huge amount of revenue for a company, on apps such as TikTok, which are free, but it takes a lot of skill to figure out what your audience likes. If students gain the skills before they are even in a job, companies will see them as gold. It's a tricky business, but it's not impossible. It just takes practice."
